With so many choices in the marketplace, consumers are increasingly drawn to exceptional value, trustworthy brands and incredible experiences. But exceptional companies don’t make themselves – they require exceptional employees!
The classic way of sorting prospective workers – via CV’s makes it extraordinarily difficult for companies to find those stand-outs. It also makes it difficult for the stand-out’s to fins the amazing companies that value them most.
The result is a hiring system that rewards mediocrity. On paper, the clock-in, clock-out type looks as good as the stand-out. The two employees may have the same experience, the same job title and perhaps the job responsibilities. The CV hides the passion you bring to your job, the creativity you bring to problems, your can-do attitude and your ability to execute under pressure.
CV’s are great at one thing – framing you as a replaceable cog in the machine.
The Shift Away from CV’s
As companies strive to stand out, they look for better ways to find those exceptional employees, the indispensable workers that our recruitment guru Iain McMillan calls “linchpins”.
One of the easiest ways to do that? Google search.
Already 75% of HR departments are required to search job applicants on-line and 70% of them have rejected candidates based on something they found. (find out here how to enhance your digital footprint)
Simply put, the CV and even the cover letter are no longer enough. Companies are looking for more information and actually making hiring decisions based on that additional information.
At Virtue Recruitment Services, human interaction is everything! So when we look to hire or make a placement, we research the applicant on-line to see how active they are on social media and how great they are at interacting with their audience. “Being able to hire passionate people who are active on Snapchat, Instagram or Twitter is a huge advantage”, Iain says “It’s better than spending thousands on marketing; those employees become our biggest brand advocates.”
At Virtue Recruitment Services we also research our applicants to see what kind of presence they maintain on-line. The nature of our work is to help people into employment, so what better way to gauge applicants than by checking out their digital footprints?
It all comes back to providing exceptional value. You can’t break through the noise with employees that just follow the rules and do the bare minimum day in and day out. Those kinds of employees are easy to replace but not great at innovating, solving problems and taking a company to the next level.
Breaking Through the Noise
Start-ups and big businesses everywhere are already showing interest in providing exceptional value. So, how can you meet them halfway? As a linchpin applicant, how can you break through the noise? How can you make your value known to the companies that care?
If you can get a few extraordinary letters of recommendations from people your prospective employer knows or respects, that goes a long way. So does an impressive project that employers can see or touch.
But those aren’t always possible. One way that’s completely within your control is building up a stellar on-line reputation.
Companies are already looking you up on-line. You spend hours perfecting you CV only to forget the very next place employers look – the internet. Why not spend some time actually differentiating yourself on-line and crafting a killer personal brand?
When employers do a quick search, imagine how you’ll stand out when they find your huge following on social media. Imagine how impressed employers will be when they see an active blog that’s so compelling and insightful that they feel obliged to follow up. Imagine how valuable you’ll be when they find you’re a published author on big-time publications.
At the end of the day, a company’s employees can be it’s most important asset or its biggest liability. CV’s help organisations usher in an endless parade of average employees. This is bad for the company, bad for business and bad for consumers.
If You’re a linchpin, don’t let yourself be defined by a CV. Take the hiring process to the next level and prove your worth. Get your employers and clients excited about the value you provide.
Is any employee truly irreplaceable? Probably not. But if you can demonstrate that you’re so valuable, so risky to lose, so difficult to replace, you can get pretty darn close!